It was directed by Figure Eight Films and features 6ix9ine, Fetty Wap and A Boogie wit da Hoodie in the streets of New York, in similar vein to 6ix9ine's music video for "Gummo" and "Kooda". The music video was premiered on WorldStarHipHop's official YouTube channel on January 14, 2018. The song was previewed by 6ix9ine in late 2017 via his Instagram, with the song leaking on December 29, 2017. On January 14, 2018, 6ix9ine released the third official single, " Keke" with American rappers Fetty Wap and A Boogie wit da Hoodie. It features 6ix9ine in the streets of New York with members of the Bloods and Crips gangs, in a similar vein to the music video for "Gummo". An accompanying music video for the song premiered on WorldStarHipHop via its YouTube channel. The song debuted at number 61 on the US Billboard Hot 100 in the week of December 23, 2017, and peaked at number 50. ![]() The song references ScumGang Records, Xanax, Ruger and Fendi, among others. On December 3, 2017, 6ix9ine released the second official single for the mixtape, called " Kooda". The song peaked at number 12 on the US Billboard Hot 100. The first official single for Day69, called " Gummo" was released on November 10, 2017. The music video for the track was released on March 4, 2018. On February 10, 2018, 6ix9ine previewed the first track off the mixtape, called "Billy" on his Instagram account. On February 24, a day after the mixtape's release, an artist on Tumblr with the username "cryptidsp00n" pointed out that the artist of the Day69 cover artwork traced over their artwork featuring the Adventure Time character Flame Princess. On February 20, 2018, 6ix9ine revealed the final cover artwork and tracklist of the mixtape.
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